A pop up shop concept, the Performance Fishing Gear (PFG) shop is nestled within the Columbia Sportswear Employee Store. An environment with a nod toward a Florida Keys boat dock in summer. The space features PFG product designed to keep you safe and comfortable in the sun.
I was trusted to design this space, having never done anything quite like it before. Using the PFG visual design toolkit and stretching it well beyond what I was given, I sketched concepts and designed new elements to complement the brand. 3D elements like the bait shop, entrance, and the thatched product display stand came to life by working directly with the vendor who was able to bring my vision to life.
Original concept sketch
Floor plan with recommended layout and product placement
Elevation to illustrate integration of large format photo with "shack" fixture
