Columbia Omni-Heat Infinity launch

Omni-Heat Infinity is an insulation technology developed by Columbia that is easily identified by its signature metallic gold appearance. I worked on designs for window displays, in-store merchandising and digital elements around the visual center developed for this launch. The following shows a sampling of the many resized elements required.

The grid below represents a 48 page document that illustrates the various print and digital elements (85 elements in all) required to outfit a retail store for a new product technology launch.

This video shows a sampling of where all of the designs landed throughout stores.

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