Rumpl Puffy Scarf

This is a proof of concept for Rumpl's NanoLoft® Puffy Scarf. The ask was to create a campaign around their scarf which is made of the same materials as their popular blankets. With Rumpl’s brand book in one hand and scarf in the other, I got to work. I developed a story around the product, got out my camera, asked a friend to model the product and we shot everything within a couple hours. I wrote the copy for the campaign and created all of the layout for the digital assets.